LIKEABLE SOCIAL MEDIA: HOW TO DELIGHT YO(ISBN=9780071762342) fb2 免费 lrf 下载 kindle azw3 pdf 阿里云

　A friend’s recommendation is more powerful than any

advertisement. In the world of Facebook, Twitter, and beyond, that

recommendation can travel farther—and faster—than ever before.

LIkeable Social Media helps you harness the power of

word-of-mouth marketing to transform your business. Listen to your

customers and prospects. Deliver value, excitement, and surprise.

And most important, learn how to truly engage your customers and

help them spread the word

Acknowledgments

Introduction

Listen First, and Never Stop Listening

Way Beyond "Women 25 to 54": Define Your Target Audience Better

than Ever

Think--and Act--Like Your Consumer

Invite Your Customers to Be Your First Fans

Engage: Create True Dialogue with, and Between, Your

Customers

Respond Quickly to All Bad Comments

Respond to the Good Comments, Too

Be Authentic

Be Honest and Transparent

Should You Ask a Lot of Questions?

Provide Value (Yes, for Free!)

Share Stories (They're Your Social Currency!)

Inspire Your Customers to Share Stories

Integrate Social Media into the Entire Customer Experience

Use Social Network Ads for Greater Impact

Admit When You Screw Up, Then Leverage Your Mistakes

Consistently Deliver Excitement,Surprise, and Delight

Don't Sell! Just Make It Easy and Compelling for Customers to

Buy

Conclusion: Just Be Likeable

Appendix: A Refresher Guide to the Social Networks That Matter

Most

Notes

Index

　　Dave Kerpen is cofounder and CEO of Likeable

Media, an award-winning social media and word-of-mouth marketing

firm with offices in New York, Boston, and Chicago.

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