The professional personal chef专业私人厨师的企业经营 fb2 免费 lrf 下载 kindle azw3 pdf 阿里云

The job of professional personal chef is one of the fastest growing careers in foodservice. People are choosing to become personal chefs in order to have a culinary career on their own terms, with a self-determined schedule and freedom from restaurant strictures. Not only do personal chefs have the chance to work with food in a more creative, personalized way, they are also able to approach their careers with a more entrepreneurial business sense.

Written by Candy Wallace, the founder and Executive Director of the American Personal and Private Chef Association (APPCA) and Greg Forte, CEC, CCE, AAC, The Professional Personal Chef offers the definitive guide for starting and growing a successful professional personal chef business. It covers the skills and competencies required for the American Culinary Federation's Personal Certified Chef certification, and lays out a practical road map for this challenging but rewarding career.

Filled with resources rich in detail, this useful and engaging text covers:

The evolution of the professional personal chef career path

The benefits and disadvantages of various forms of business ownership

Operating legally

Writing an effective business plan

Creating a vision statement, mission statement, and elevator speech for your personal chef business

Managing and securing finances

Identifying target markets and revenue streams

Developing marketing and sales plans and quality customer service

A day in the life of a personal chef

In each chapter, learning outcomes, key terms, and review questions reinforce the key concepts. From the Field features present interviews and real world experiences from working personal chefs.

A complete instructor support package providing business resources, syllabi, and project suggestions is posted on a companion Web site at www.wiley.com, and also offers sample business plans, recipes for menus, forms, and other useful documents.

Culinary arts instructors seeking a classroom text, as well as individual culinary professionals and amateurs interested in starting or growing a personal chef business, will find The Professional Personal Chef the essential A-to-Z guide to this exciting career.

Chapter 1 The Evolution of the Personal Chef

Chapter 2 Forms of Ownership

Chapter 3 Operating Legally

Chapter 4 The Business Plan

Chapter 5 The Big Three

Chapter 6 Finances

Chapter 7 Indentifying Your Market

Chapter 8 Marketing

Chapter 9 Sales and Service Process

Chapter 10 Customer Service

Chapter 11 A Day in the Life of a Personal Chef

Chapter 12 Revenue Streams

Appendix

Index

Candy Wallace is the founder and Executive Director of the American Personal and Private Chef Association (APPCA) and Institute (APPCI). Recognized as the leading national authority on the subject, Chef Wallace has been teaching the business of being a pe

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