Experience Economy Updated Edition(ISBN=9781422161975) fb2 免费 lrf 下载 kindle azw3 pdf 阿里云

In 1999, Joseph Pine and James Gilmore offered this idea to

readers as a new way to think about connecting with customers and

securing their loyalty. As a result, their book The Experience

Economy is now a classic, embraced by readers and companies

worldwide and read in more than a dozen languages.

And though the world has changed in many ways since then, the way

to a customer's heart has not. In fact, the idea of staging

experiences to leave a memorable--and lucrative--impression is now

more relevant than ever. With an ongoing torrent of brands

attacking consumers from all sides, how do you make yours stand

out?

Welcome to the new Experience Economy. With this fully updated

edition of the book, Pine and Gilmore make an even stronger case

that experience is the missing link between a company and its

potential audience. It offers new rich examples--including the U.S.

Army, Heineken Experience, Autostadt, Vinopolis, American Girl

Place, and others--to show fresh approaches to *ing and

staging compelling experiences, while staying true to the very real

economic conditions of the day.

Preview to the Updated Edition: Beyond Goods and Services

Preview: Step Right Up 

  1 Welcome to the Experience Economy

  2 Setting the Stage 

  3 The Show Must Go On 

  4 GetYour Act Together 

  5 Experiencing Less Sacrifice 

Intermission: A Refreshing Experience 

  6 Work lsTheatre 

  7 Performing to Form 

  8 Now ActYour Part 

  9 The Customer Is the Product 

  10 FindingYour Role in theWorld 

Encore: Exit, Stage Right

Notes 

Index 

Credits 

About tkeAutkors 

B. Joseph Pine II and James H. Gilmore are cofounders of

Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to

helping enterprises conceive and design new ways of adding value to

their economic offerings. They are coauthors of Authenticity. Pine,

who also wrote Mass Customization, is a Senior Fellow with the

Design Futures Council and the European Centre for the Experience

Economy, which he cofounded. Gilmore is a Batten Fellow and

Visiting Lecturer at the University of Virginia Darden School of

Business.

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