Made to Stick fb2 免费 lrf 下载 kindle azw3 pdf 阿里云

Made to Stick电子书下载地址
内容简介:
Editorial Reviews
From Publishers Weekly
Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath—Chip a professor at Stanford's business school, Dan a teacher and textbook publisher—offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness"—that is, the art of making ideas unforgettable. They start by relating the gruesome urban legend about a man who succumbs to a barroom flirtation only to wake up in a tub of ice, victim of an organ-harvesting ring. What makes such stories memorable and ensures their spread around the globe? The authors credit six key principles: simplicity, unexpectedness, concreteness, credibility, emotions and stories. (The initial letters spell out "success"—well, almost.) They illustrate these principles with a host of stories, some familiar (Kennedy's stirring call to "land a man on the moon and return him safely to the earth" within a decade) and others very funny (Nora Ephron's anecdote of how her high school journalism teacher used a simple, embarrassing trick to teach her how not to "bury the lead"). Throughout the book, sidebars show how bland messages can be made intriguing. Fun to read and solidly researched, this book deserves a wide readership. (Jan. 16)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Booklist
Based on a class at Stanford taught by one of the authors, this book profiles how some ideas "stick" in our minds while the majority fall by the wayside. Urban legends, conspiracy theories, and compelling advertising make up much of the intrinsically interesting examples that the Heaths profile that qualify for "stickiness." This book explores what makes social epidemics "epidemic" and, as the Heaths cite from Malcolm Gladwell's Tipping Point (2000), defines the secret recipe that makes an idea viral. The principles of stickiness are examined--an unexpected outcome, lots of concrete details that we remember, emotion, simplicity, and credibility--all packaged in an easily told story format. Taking these five stickiness attributes, the book offers numerous examples of how these properties make up the stories we are all familiar with--the urban legend about kidney theft and the razor blades supposedly lurking in Halloween candy. Exercises, checklists, and other tools are sprinkled throughout the book to help the reader understand and test how stickiness can be applied to their ideas, whether they are teachers, parents, or CEOs. Gail Whitcomb
Copyright © American Library Association. All rights reserved
书籍目录:
Introduction: What sticks?
1. Simple
2. Unexpected
3. Concrete
4. Credible
5. Emotional
6. Stories
Epilogue: What sticks.
作者介绍:
暂无相关内容,正在全力查找中
出版社信息:
暂无出版社相关信息,正在全力查找中!
书籍摘录:
暂无相关书籍摘录,正在全力查找中!
在线阅读/听书/购买/PDF下载地址:
原文赏析:
前两天我被一朋友拉黑了。
她约我吃饭,我说对不起啊,这几天我很忙,焦头烂额啊。
她没回话。
隔了一阵,她回:你这样炫耀,有意思吗?就你忙,你大忙人,你日理万机。对,我就是在家闲着。不好意思啊,拉低了你朋友圈的质感。我还是别打扰你了。
我擦。
我一个“忙”字,牵扯出她这么波澜壮阔的心路历程……
我一公号狗,每天吭哧吭哧写文章,这他妈很高级吗。
难道不是说我在希腊邮轮上度假,闲得发慌,这才是炫耀吗。
我想给她回复,跟她理性地探讨一下炫耀的真谛。
哦漏。
我已经被她拉黑了。
原来对玻璃心的闲人来说,“忙”特么也算敏感词了。
前两天我被一朋友拉黑了。
她约我吃饭,我说对不起啊,这几天我很忙,焦头烂额啊。
她没回话。
隔了一阵,她回:你这样炫耀,有意思吗?就你忙,你大忙人,你日理万机。对,我就是在家闲着。不好意思啊,拉低了你朋友圈的质感。我还是别打扰你了。
我擦。
我一个“忙”字,牵扯出她这么波澜壮阔的心路历程……
我一公号狗,每天吭哧吭哧写文章,这他妈很高级吗。
难道不是说我在希腊邮轮上度假,闲得发慌,这才是炫耀吗。
我想给她回复,跟她理性地探讨一下炫耀的真谛。
哦漏。
我已经被她拉黑了。
原来对玻璃心的闲人来说,“忙”特么也算敏感词了。
特沃斯基和沙菲尔的研究告诉我们:不确定性——就算是毫不相干的不确定性——都可能在我们作决定的时候迷惑我们
其它内容:
书籍介绍
Editorial Reviews
From Publishers Weekly
Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath—Chip a professor at Stanford's business school, Dan a teacher and textbook publisher—offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness"—that is, the art of making ideas unforgettable. They start by relating the gruesome urban legend about a man who succumbs to a barroom flirtation only to wake up in a tub of ice, victim of an organ-harvesting ring. What makes such stories memorable and ensures their spread around the globe? The authors credit six key principles: simplicity, unexpectedness, concreteness, credibility, emotions and stories. (The initial letters spell out "success"—well, almost.) They illustrate these principles with a host of stories, some familiar (Kennedy's stirring call to "land a man on the moon and return him safely to the earth" within a decade) and others very funny (Nora Ephron's anecdote of how her high school journalism teacher used a simple, embarrassing trick to teach her how not to "bury the lead"). Throughout the book, sidebars show how bland messages can be made intriguing. Fun to read and solidly researched, this book deserves a wide readership. (Jan. 16)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Booklist
Based on a class at Stanford taught by one of the authors, this book profiles how some ideas "stick" in our minds while the majority fall by the wayside. Urban legends, conspiracy theories, and compelling advertising make up much of the intrinsically interesting examples that the Heaths profile that qualify for "stickiness." This book explores what makes social epidemics "epidemic" and, as the Heaths cite from Malcolm Gladwell's Tipping Point (2000), defines the secret recipe that makes an idea viral. The principles of stickiness are examined--an unexpected outcome, lots of concrete details that we remember, emotion, simplicity, and credibility--all packaged in an easily told story format. Taking these five stickiness attributes, the book offers numerous examples of how these properties make up the stories we are all familiar with--the urban legend about kidney theft and the razor blades supposedly lurking in Halloween candy. Exercises, checklists, and other tools are sprinkled throughout the book to help the reader understand and test how stickiness can be applied to their ideas, whether they are teachers, parents, or CEOs. Gail Whitcomb
Copyright © American Library Association. All rights reserved
网站评分
书籍多样性:4分
书籍信息完全性:3分
网站更新速度:7分
使用便利性:4分
书籍清晰度:7分
书籍格式兼容性:9分
是否包含广告:6分
加载速度:6分
安全性:4分
稳定性:3分
搜索功能:7分
下载便捷性:4分
下载点评
- 体验好(545+)
- 下载快(623+)
- 快捷(69+)
- 一星好评(148+)
- 字体合适(97+)
- 种类多(142+)
- 赞(607+)
- 藏书馆(184+)
- 中评多(582+)
下载评价
- 网友 宫***凡:
一般般,只能说收费的比免费的强不少。
- 网友 孙***夏:
中评,比上不足比下有余
- 网友 辛***玮:
页面不错 整体风格喜欢
- 网友 菱***兰:
特好。有好多书
- 网友 孔***旋:
很好。顶一个希望越来越好,一直支持。
- 网友 田***珊:
可以就是有些书搜不到
- 网友 步***青:
。。。。。好
- 网友 印***文:
我很喜欢这种风格样式。
- 网友 国***舒:
中评,付点钱这里能找到就找到了,找不到别的地方也不一定能找到
- 网友 马***偲:
好 很好 非常好 无比的好 史上最好的
- 网友 隗***杉:
挺好的,还好看!支持!快下载吧!
- 网友 家***丝:
好6666666
- 网友 堵***格:
OK,还可以
- 网友 益***琴:
好书都要花钱,如果要学习,建议买实体书;如果只是娱乐,看看这个网站,对你来说,是很好的选择。
- 网友 相***儿:
你要的这里都能找到哦!!!
喜欢"Made to Stick"的人也看了
英国幼儿经典创意指印游戏书:动物 fb2 免费 lrf 下载 kindle azw3 pdf 阿里云
菊苑双葩 慧丽同芳 fb2 免费 lrf 下载 kindle azw3 pdf 阿里云
服装设计表现:CorelDRAW表现技法 中国青年出版社中青雄狮时装设计服装设计画时尚服装画 fb2 免费 lrf 下载 kindle azw3 pdf 阿里云
中华大典 天文典 历法分典 《中华大典》工作委员会,《中华大典》编委委员会 编 重庆出版社【正版保证】 fb2 免费 lrf 下载 kindle azw3 pdf 阿里云
民营医院管理实践 fb2 免费 lrf 下载 kindle azw3 pdf 阿里云
小学奥数一点就通 培优训练3年级 学霸课堂举一反三小学三年级知识大全教材趣味数学人教版数学思维训练奥数解题技巧全解 fb2 免费 lrf 下载 kindle azw3 pdf 阿里云
动物的运动 fb2 免费 lrf 下载 kindle azw3 pdf 阿里云
吾心可鉴 跨文化沟通 便携平装版 fb2 免费 lrf 下载 kindle azw3 pdf 阿里云
运筹学方法与配套软件YAJ(汉化) fb2 免费 lrf 下载 kindle azw3 pdf 阿里云
中华典故正版书籍全彩珍藏版 五千年文化智慧结晶 浓缩的历史 语言的精华 国学典藏中国文化概论故事中国文化精神 民间文学书籍 fb2 免费 lrf 下载 kindle azw3 pdf 阿里云
- 发动机构造与拆装 fb2 免费 lrf 下载 kindle azw3 pdf 阿里云
- Walking fb2 免费 lrf 下载 kindle azw3 pdf 阿里云
- 更高更妙的物理:高考高分与自主招生决胜篇【正版图书 无忧售后】 fb2 免费 lrf 下载 kindle azw3 pdf 阿里云
- 华图2017版四川省公务员录用考试专用教材:行政职业能力测验+申论(套装共2册) fb2 免费 lrf 下载 kindle azw3 pdf 阿里云
- 工厂电气控制设备 fb2 免费 lrf 下载 kindle azw3 pdf 阿里云
- 组合激励(激活团队的七大策略) fb2 免费 lrf 下载 kindle azw3 pdf 阿里云
- 【全新】【正版】幾米笔记本:彼此(正版幾米铁皮笔记本《星空》系列) 铁皮封面9787511018885 几米漫画 铁皮 手账 海豚出版社 fb2 免费 lrf 下载 kindle azw3 pdf 阿里云
- 老年游法国 fb2 免费 lrf 下载 kindle azw3 pdf 阿里云
- 新西兰地图册 fb2 免费 lrf 下载 kindle azw3 pdf 阿里云
- 民航概论 fb2 免费 lrf 下载 kindle azw3 pdf 阿里云
书籍真实打分
故事情节:7分
人物塑造:4分
主题深度:3分
文字风格:7分
语言运用:9分
文笔流畅:9分
思想传递:4分
知识深度:8分
知识广度:5分
实用性:9分
章节划分:4分
结构布局:6分
新颖与独特:4分
情感共鸣:8分
引人入胜:3分
现实相关:9分
沉浸感:9分
事实准确性:4分
文化贡献:9分