Down to Business(ISBN=9781583333549) 英文原版 fb2 免费 lrf 下载 kindle azw3 pdf 阿里云

　　A bulletproof, step-by-step plan for turning your business

brainstorm into a money-making reality

At age fifty-two , after years of working her way up the

corporate ladder, Clara Villarosa found herself out of a job. But

she didn't let that get her down. Instead, she put her gifts to the

test and started her own business, which became one of the

country's best-known independent specialty bookstores-The Hue- Man

Bookstore. Now, twenty years and two successful stores later, Clara

is a highly sought-after business coach and expert in the

industry.

Down to Business expands on Villarosa's proven "First 10 Steps to

Entrepreneurship for Women" to offer women everywhere a targeted

plan to help them launch the small business of their dreams. This

book includes advice on:

?How to develop realistic business ideas by researching the

industry

?Analyzing a competitor's marketing approach and attracting your

ideal customer

? Accumulating the start-up funds you need, from recruiting

investors to using loans wisely

?Scouting the ideal location

? Creating a sound business plan-and beyond-with a simple,

step-by-step strategy

Packed with stories of businesswomen at all stages of the

game-from a beer connoisseur-turned-brewer to an avid

reader-turned-literary agent-Villarosa brings together inspiring,

real-life stories with her award-winning business savvy.

Encouraging and empowering, Down to Business will get you motivated

to dust off your dream and get your plan into action.

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　　Clara Villarosa opened the Hue-Man Experience Bookstore in

Denver more than two decades ago and later opened a second,

enormously successful branch in New York. A business coach, she has

led workshops for dozens of clients, including JPMorgan Chase. The

recipient of more than thirty awards, including National Minority

Entrepreneur of the Year, she lives in Harlem. Alicia Villarosa is

a corporate runaway who left public relations to earn her masters

degree in social work from Adelphi University. She is a freelance

writer, blogger and self-employed fitness instructor who has been

teaching exercise and Pilates more than 25 years.

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