动脑筋：如何创造制胜方案且能同时获得乐趣 SHAKE THAT BRAIN fb2 免费 lrf 下载 kindle azw3 pdf 阿里云

　　Joel Saltzman teaches readers how to create "surprising，yet inevitable" solutions，no matter the challenge or task at hand. Easily. Consistently. And economically.

Shake That Brain! is a collection of creative and inspiring tips and tools for finding solutions in a variety of areas-from sales，marketing，and product creation to ethics，innovation，and the bottom line. Backed by powerful and compelling examples from a wide variety of real-life applications，Joel Saltzman delivers energy，edge-and lots of fun-as he guides readers through a series of proven formulas for creating outstanding solutions，from harnessing the power of opposite thinking to turning your worst ideas into your best ideas ever. Filled with exercises，easy-to-apply formulas，entertaining pop-quizzes，and eye-opening teaching examples from the world of business，technology，advertising，and more，here's a solution-finding guidebook that can be used for succeeding on the job or at home.

Joel Saltzman is a professional speaker，consultant，and bestselling author. He has conducted Shake That Brain！programs for Grey Advertising International，Harley Davidson，the U.S. Department of the Treasury，and Warner Bros. Studios. His work has been called "witty and rewarding" by People Magazine and he's the recipient of a national Audie award for "Best Educational and Training Audio." His website is www.shakethatbrain.com

作者简介：

Joel Saltzman is the creator of the Shake That Brain! system-for winning solutions AND lots of fun. A high-octane speaker，facilitator，and consultant，Joel helps organizations discover extraordinary solutions for marketing，innovation，building better teams，and improving the bottom line. The author of more than a dozen books-including four best sellers-all his work has one thing in common: creative solutions.

His first book，If You Can Talk，You Can Write，became a best seller for Warner Books and a selection of the quality paperback Book Club. In 2000，his audio recording of the book won him a national Audie Award for "best Educational and Training Audio."

As J. S. Salt，he created the best seller，Always Kiss Me Good Night: Instructions on Raising The Perfect Parent by 147 Kids Who Know （Random House，1997）.

The founder and publisher of Shake It！Books，he created and marketed the popular series，How To Be the Almost Perfect Husband: By Wives Who Know and How To Be The Almost Perfect Wife: By Husbands Who know (Shake It! Books，2000).

Joel began his career in New York with the advertising agency Young＆Rubicam. Moving to Hollywood，he wrote sitcoms for Perfect Strangers and The Robert Guillaume Show. He also served time as a stand-up comedian.

He's been a guest on Leeza（twice）and has been interviewed on CNN，NPR，and more than 500 radio shows. A graduate of Cornell University，Joel lives with his wife，son，and tux-the-Wonder-Dog in San Diego，California.

Introduction

Part One: Attitude–Or–How to Prepare Your Brain for “New and Improved” Behavior

　1: Be DARING

　2: Be PREPARED

　3: Be OPTIMISTIC

　4: Learn That MISTAKES Are GREAT

　5: Have FUN with It

　6: Don’t Feel Like a NINCOMPOOP

Part Two: Actions-Or-How to Shake Those New Ideas Loose

　7: Question Your ASSUMPTIONS

　8: Ask GOOD Questions

　9: Take an “OPPOSITES” Approach

　10: Never Take NO for an ANSWER

　11: Look for ELEGANT Solutions

　12: Try Some EMPATHY

　13: Look for the WORST Solution Possible

　14: Turn Your NEGATIVES into POSITIVES

　15: Ask Yourself, “What Can I IMITATE?”

　16: Ask Yourself, “What Would _______ DO? ”

　17: Ask STRANGERS for Help

　18: Never Take YES for an ANSWER

　19: WRITE It Down!

　20: Walk AWAY from It

Part Three: Selling-Or-How to Avoid Having to Scream, “Why doesn’t anyone get this great idea that could just win a Nobel Prize!?”

　21: Sell It to You

　22: Sell It to OTHERS

　23: BUILD It

　24: Demonstrate Its Value with POP

　25: Get SUPPORT for It

　26: Call It Something CATCHY

　27: Be PERSISTENT

　28: KEEP Having FUN with It

Notes

About the Author

Index

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