商务英语应用文写作 fb2 免费 lrf 下载 kindle azw3 pdf 阿里云

　　本书是一本商务英语写作的参考指导书。主要根据英美出版的教材和书刊，介绍各类商务英语应用文的撰写方法，并配以实例和练习。全书共有九个单元，内容包括：绪论（商务写作的特点、基本写作技巧），业务信函（格式、结构、信封的写法），业务信函的策略，求职函和履历，个人业务信函，其他形式应用文，电报，电传和合同。本书可作为大专院校商务英语应用文写作课教材，也可供大学生、研究生、外资合资企业和涉外单位工作人员自学和参考。

Chapter One Introduction

　Section 1 Common Characteristics of Effective Business Writing

　Section 2 Basic Writing Skills

Chapter Two Business Letters

　Section 1 Business Letter Formats

　Section 2 Structural Parts of Business Letters

　Section 3 Addressing the Envelope

Chapter Three Strategies for Business Correspondence

　Section 1 Direct Pattern Outline for Good or Neutral News Letters

　Section 2 Indirect Pattern Outline for Bad News Letters

　Section 3 Persuasive Letters

Chapter Four Types of Business Letters

　Section 1 Letters of Requests, Inquiries and Replies

　Section 2 Status Inquiries

　Section 3 Order Letters and Acknowledgement Letters.

　Section 4 Payment and Shipment

　Section 5 Letters of Complaint, Claim and Adjustment

Chapter Five Application Letters and Resumes

　Section 1 Cover Letters

　Section 2 Resumes

Chapter Six Personal Letters in Business

　Section 1 Letters of Appreciation

　Section 2 Letters of Congratulations

　Section 3 Letters of Introduction

　Section 4 Letters of Invitation

　Section 5 Letters of Acceptance

　Section 6 Letters of Declination

　Section 7 Letters of Sympathy

　Section 8 Letters of Apology

　Section 9 Letters of Recommendation

Chapter Seven Other Forms of Business Communication.

　Section 1 Memorandums

　Section 2 Social Invitations

　Section 3 Notes

　Section 4 Notices

　Section 5 Agenda

　Section 6 Minutes

　Section 7 Reports and Proposals

　Section 8 Job Description

Chapter Eight Telegram, Telex and Fax

　Section 1 Telegram

　Section 3 The Fax

　Section 4 E-mail

Chapter Nine Oontraet

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