CompleteMBAForDummies,2ndEditionMBA工商管理硕士大全初阶第2版 fb2 免费 lrf 下载 kindle azw3 pdf 阿里云

　　Want to get an MBA？The Complete MBA For Dummies，2nd Edition，is the practical，plain-English guide that covers all the basics of a top-notch MBA program，helping you to navigate today’s most innovative business strategies。From management to entrepreneurship to strategic planning，you’ll understand the hottest trends and get the latest techniques for motivating employees，building global partnerships，managing risk，and manufacturing。

This fun，easy-to-access guide is full of useful information，tips，and checklists that will help you lead，manage，or participate in any business at a high level of competence。You’ll find out how to use databases to your advantage，recognize and reward your employees，analyze financial statements，and understand the challenges of strategic planning in a global business environment。You’ll also learn the basic principals of accounting，get a grip on the concepts behind stocks and bonds，and find out how technology has revolutionized everything from manufacturing to marketing。Discover how to：

Know and respond to your customers’ needs

Handle budgets and forecasts

Recruit and retain top people

Establish and run employee teams

Use Sarbanes-Oxley to your company’s advantage

Negotiate with the best of them

Build long-term relationships with clients

Avoid common managerial mistakes

Improve cash flow

Market your products and services

Make the most of your advertising dollar

Once you know what an MBA knows，the sky’s the limit。Read The Complete MBA For Dummies，2nd Edition，and watch your career take off！

Introduction

Part Ⅰ：The New，Improved World of Business

　Chapter 1：The MBA in a Nutshell

　Chapter 2：Today’s Hottest Business Trends

　Chapter 3：Entrepreneurship for Everyone

　Chapter 4：Global Business：Fun and Profit in Katmandu

　Chapter 5：Polish Your Crystal Ball for Some Strategic Planning

Part Ⅰ：Managing a Business in the New World

　Chapter 6：Managing Is Hard；Leading Is Even Harder

　Chapter 7：Carrots and Sticks：The ABCs of Motivating Employees

　Chapter 8：Hiring and Firing：How to Get Good Employees and Keep Them

　Chapter 9：One for All and All for One：Building Teams That Really Work

Part Ⅲ：Money：What You Don’t Know Will Hurt You

　Chapter 10：All You Ever Wanted to Know about Accounting

　Chapter 11：Working Your Way through Financial Statements

　Chapter 12：Deciphering the Mysteries of Financial Planning and Analysis

　Chapter 13：Understanding Stocks and Bonds

　Chapter 14：It Takes Money to Make Money

Part Ⅳ：Marketing in the New World

　Chapter 15：You Are Nothing without a Customer

　Chapter 16：Getting Noticed with Advertising and Promotion

　Chapter 17：Navigating the New World of Selling

Part Ⅴ：Other Important Stuff

　Chapter 18：Manufacturing and Distribution：It’s a Brave New World

　Chapter 19：The Ins and Outs of Risk Management

　Chapter 20：In Business，Everything Is Negotiation

　Chapter 21：Econ 101：The Basics of Economics

Part Ⅵ：The Part of Tens

　Chapter 22：Ten Biggest Mistakes Managers Make

　Chapter 23：Ten Effective Ways to Market Your Products and Services

　Chapter 24：Ten（Or So）Steps to Improve Your Cash Flow

Index

　　Kathleen R.Allen，PhD，is the author of Entrepreneurship and Small Business Management，3rd Ed.Launching New Ventures，5th Ed.Bringing New Technology to Market，and Growing and Managing an Entrepreneurial Business，as well as several other trade books

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书籍介绍

Want to get an MBA? The Complete MBA For Dummies, 2 nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to: Know and respond to your customers’ needs Handle budgets and forecasts Recruit and retain top people Establish and run employee teams Use Sarbanes-Oxley to your company’s advantage Negotiate with the best of them Build long-term relationships with clients Avoid common managerial mistakes Improve cash flow Market your products and services Make the most of your advertising dollar Once you know what an MBA knows, the sky’s the limit. Read The Complete MBA For Dummies, 2 nd Edition, and watch your career take off!