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Business Communication Essentials, Fourth Edition, helps you prepare students for the demands they’ll face on the job. Only Bovée/Thill texts thoroughly address the new-media skills that employees are expected to have in today’s business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills.

The fourth edition brings the newest Web 2.0 technologies to life, explaining how tools like blogs and social networks can successfully bring businesses and consumers into a meaningful and profitable dialog. Traditional communications skills become the foundation for making use of these new and essential mediums.

Accompanied bymybcommlab - the online study tool that helps Professors transform Business Communication students into polished professionals ready to tackle the rigors of today’s business landscape. Professors can ASSESS their students’ English & grammar Skills and Students have the chance to PRACTICE the areas in which they are weak, and POLISH their Communication skills for the workplace.

Preface

Prologue

Unit 1: Business Communication Foundations

　Chapter 1: Understanding Business Communication in Today’s Workplace

　Chapter 2: Mastering Interpersonal Communication

Unit 2: The Three-Step Writing Process

　Chapter 3: Planning Business Messages

　Chapter 4: Writing Business Messages

　Chapter 5: Completing Business Messages

Unit 3: Brief Business Messages

　Chapter 6: Crafting Messages for Electronic Media

　Chapter 7: Writing Routine and Positive Messages

　Chapter 8: Writing Negative Messages

　Chapter 9: Writing Persuasive Messages

Unit 4: Longer Business Messages

　Chapter 10: Understanding and Planning Reports and Proposals

　Chapter 11: Composing and Completing Reports and Proposals

　Chapter 12: Developing Oral and Online Presentations

Unit 5: Employment Messages and Job Interviews

　Chapter 13: Building Careers and Writing Résumés

　Chapter 14: Applying and Interviewing for Employment

Appendix A: Format and Layout of Business Documents

Appendix B: Documentation of Report Sources

Appendix C: Correction Symbols

Video Guide

Handbook of Grammar, Mechanics, and Usage

Answer Key

References

Acknowledgments

Index

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书籍介绍

For Business Communication courses in any curriculum.

Business Communication Essentials, Fourth Edition, helps you prepare students for the demands they’ll face on the job. Only Bovée/Thill texts thoroughly address the new-media skills that employees are expected to have in today’s business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills.

The fourth edition brings the newest Web 2.0 technologies to life, explaining how tools like blogs and social networks can successfully bring businesses and consumers into a meaningful and profitable dialog. Traditional communications skills become the foundation for making use of these new and essential mediums.

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