新版剑桥商务英语(初级)：教师用书 fb2 免费 lrf 下载 kindle azw3 pdf 阿里云

Further Ahead是剑桥大学出版社开发的一套初级商务英语学习教材。由 英语教育专家 Sarah Jones-Macziola和Greg White在他们获得高度成功的Further Ahead基础之上编写而成，该套教材以日常工作中的市场营销、产品与服务、进出口业务以及企业文化与商业伦理等16个精心选择的专题为背景，再辅之4个单元的“复习与巩固”，着力培养学习者在实际工作中用英语进行沟通和解决问题的能力。本《教师用书》与主教材《学生用书》相对应，对每一课的背景做简要延伸介绍，对关键商务知识、词汇做讲解，对讨论、角色扮演和写作等给出建议和课堂安排。论及的初级商务知识专业、准确，文句规范，符合真实情境中的商务实践。

Map of the course Introduction

Unit 1 People

1.1 Meeting people

1.2 Keeping the conversation going

1.3 Finding out about people

Unit 2 Talking about companies

2.1 Describing a company

2.2 Starting a business

2.3 Getting product information

Unit 3 Jobs

3.1 Company structure

3.2 Describing responsibilities

3.3 Leaving a message

Unit 4 Work and play

4.1 Inviting

4.2 Getting to know you

4.3 Market research

Unit 5 Revision and consolidation

Unit 6 Transportation

6.1 Describing infrastructure

6.2 Forms of transport

6.3 Dealing with an order

Unit 7 Imports and exports

7.1 Talking about industries

7.2 Talking about imports and exports

7.3 Made in America

Unit 8 Arrangements

8.1 Discussing an itinerary

8.2 Dealing with correspondence

8.3 Making and changing an appointment

Unit 9 Products and services

9.1 Services

9.2 Describing a product

9.3 Keeping the customer happy

Unit 10 Revision and consolidation

Unit 11 Marketing

11.1 Projecting an image

11.2 Choosing your media

11.3 Choosing a promotional product for your company

Unit 12 Statistics

12.1 Describing performance

12.2 Choosing your media

12.3 Presenting information

Unit 13 Money

13.1 Negotiating the price

13.2 Getting paid

13.3 Chasing payment

Unit 14 Socializing

14.1 Gift-giving

14.2 Planning a free day

14.3 Eating out

Unit 15 Revision and consolidation

Unit 16 Business culture and ethics

16.1 Corporate culture

16.2 Everyday dilemmas

16.3 A woman’s place

Unit 17 Meetings

17.1 Greening the office

17.2 Reporting

17.3 Cutting costs

Unit 18 Processes

18.1 Talking about regulations

18.2 Describing a process

18.3 Company history

Unit 19 Conferences

19.1 Finding a location

19.2 Organizing the conference

19.3 Presenting your product

Unit 20 Revision and consolidation

Resource activities

萨拉？琼斯-麦克齐奥拉是英国 教育专家，具有多年的商务英语教学经验以及写作经验，其编写的商务英语用书深受广大师生的欢迎和好评。

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