Real You Incorporated: 8 Essentials for Women Entrepreneurs女企业家八要素 fb2 免费 lrf 下载 kindle azw3 pdf 阿里云

Real You Incorporated is about empowering women entrepreneurs. The book provides insights for women on how to discover and love her personal brand, and how to bring it into the market as a real business one that is unique and different than a man's. It all starts with you. In the first section of the book, Find It Within You, readers will learn how to express their personality, passions and essence to define their internal brand. In Section Two, The Competitive Advantage, readers learn how to extend their internal message into the world to their partners, employees, and ultimately, their customers. Part branding the author is a nationally known marketing expert and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration from role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs complete and keep to remind them of their Real You, no matter what phase their business is in from startup to second or third phase entrepreneurs.

Introduction

Section Ⅰ: Find It Within You

　Real Fact 1: It All Starts With You

　　Life Lesson One: Your future starts now

　　Life Lesson Two: Learn from your past

　　Life Lesson Three: Describe yourself in one word

　Real Fact 2: Define Your Passions

　　Life Lesson Four: Find the real people in your life

　　Life Lesson Five: Don’t go it alone

　　Life Lesson Six: Follow your instincts

　Real Fact 3: Discover Your Brand

　　Life Lesson Seven: Tell your company story

　　Life Lesson Eight: Defi ne your brand essence

　　Life Lesson Nine: Create your vision statement

Section Ⅱ: The Competitive Advantage

　Real Fact 4: Bring Your Passion and Your Brand Together

　　Life Lesson Ten: The fi ve senses of branding

　　Life Lesson Eleven: Create a marketing plan

　　Life Lesson Twelve: Make it tangible

　Real Fact 5: Create a Unique and Real Work Environment

　　Life Lesson Thirteen: Be a creative leader

　　Life Lesson Fourteen: Express your brand in hiring

　　Life Lesson Fifteen: Avoid culture vultures

　Real Fact 6: Your Personal Brand Is Your Business Brand

　　Life Lesson Sixteen: Customers know if you’re faking it

　　Life Lesson Seventeen: Be everywhere she wants you to be

　　Life Lesson Eighteen: The real world is online

　Real Fact 7: Chart Uncharted Waters

　　Life Lesson Nineteen: Build your business network

　　Life Lesson Twenty: Change the world for other women

　　Life Lesson Twenty-One: Capture your charitable passion

　Real Fact 8: Creativity Is Unstoppable

　　Life Lesson Twenty-Two: Don’t get stuck

　　Life Lesson Twenty-Three: Play

　　Life Lesson Twenty-four: Share

Acknowledgments

About the Author

Index

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作者介绍：Kaira Sturdivant Rouda

　　Kaira Sturdivant Rouda is a nationally recognized branding professional with more than twenty years of experience in marketing, brand building, and entrepreneurship. She is co-owner of Real Living, one of the nation's fastest-growing real estate firms, where she created and continues to manage the company's brand and culture. She is also a newspaper columnist, fiction writer, and frequent speaker on the topics of marketing and the power of women in business. She lives in Columbus, Ohio, with her husband, Harley, and their four children.

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Real You Incorporated is about empowering women entrepreneurs. The book provides insights for women on how to discover and love her personal brand, and how to bring it into the market as a real business one that is unique and different than a man's. It all starts with you. In the first section of the book, Find It Within You, readers will learn how to express their personality, passions and essence to define their internal brand. In Section Two, The Competitive Advantage, readers learn how to extend their internal message into the world to their partners, employees, and ultimately, their customers. Part branding the author is a nationally known marketing expert and part business inspiration, Real You Incorporated includes case studies of real women entrepreneurs from a variety of industries manufacturing, retail, restaurants, real estate, publishing and many more. Their stories bring the book to life, adding inspiration from role models. The book also includes a visualization tool in the form of a chart that women entrepreneurs complete and keep to remind them of their Real You, no matter what phase their business is in from startup to second or third phase entrepreneurs.