如何为业务增长而营销最大化 SWEET SPOT: HOW TO MAXIMIZE MARKETING FOR BUSINESS GROWTH fb2 免费 lrf 下载 kindle azw3 pdf 阿里云

What if your business could make growth and innovation look easy? What if you could beat the competition day in and day out? You can. Sweet Spot shows you how to align all the vital parts of your business to create a competitive advantage and long-lasting success. You’ll learn how to bring smart marketing together with good leadership to find your business’s sweet spot.

Introduction

PART ONE: Marketing needs to changeTo get a sense of marketing the way it should be, you need to understand how companies get into the sweet spots of the business world

　Chapter 1.Marketing, Sweet Marketing

　Chapter 2.Sweet Spotting

　Chapter 3.The Qualifying Rounds

　Chapter 4.Growing around in Circles

PART TWO: How do you get into a sweet spot? You develop the right skills, marketing skillsYou have to mine minds, demarcate demand, turn you logo into an icon, mobilize champions-in-chief, and employ advocates-not workers

　Chapter 5.Mining Minds

　Chapter 6.Demarcating Demand

　Chapter 7.From Logo to Icon

　Chapter 8.Champions-in-Chief

　Chapter 9.Employ Advocates, Not Workers

　Chapter 10.The Stuff That Marketing Is Made of

Notes

Bibliography

Index

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作者简介：

　　Arun Sinha is the Chief Marketing Officer at Pitney Bowes, where he is respons-ible for marketing, brand management, public and media relations, Web strategy, and marketing research worldwide. Throughout his career in senior marketing positions, he has successfully launched twenty new brands and grown the brand equity of many world-renowned brands at Colgate-Palmolive, the Ford Motor Company, Philip Morris, and Pitney Bowes.