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　　How a Michigan farm boy became the richest man in America is a

classic, almost mythic tale, but never before has Henry Ford’s

outsized genius been brought to life so vividly as it is in this

engaging and superbly researched biography.

The real Henry Ford was a tangle of contradictions. He set off

the consumer revolution by producing a car affordable to the

masses, all the while lamenting the moral toll exacted by

consumerism. He believed in giving his workers a living wage,

though he was entirely opposed to union labor. He had a warm and

loving relationship with his wife, but sired a son with another

woman. A rabid anti-Semite, he nonetheless embraced African

American workers in the era of Jim Crow.

Uncovering the man behind the myth, situating his achievements

and their attendant controversies firmly within the context of

early twentieth-century America, Watts has given us a

comprehensive, illuminating, and fascinating biography of one of

America’s first mass-culture celebrities.

PROLOGUE: The Legend of Henry Ford

PART ONE: The Road to Fame　

　One—Farm Boy

　Two—Machinist

　Three—Inventor

　Four—Businessman

　Five—Celebrity

　Six—Entrepreneur

PART TWO: The Miracle Maker　

　Seven—Consumer

　Eight—Producer

　Nine—Folk Hero

　Ten—Reformer

　Eleven—Victorian

　Twelve—Politician

PART THREE: The Flivver King　

　Thirteen—Legend

　Fourteen—Visionary

　Fifteen—Moralist

　Sixteen—Positive Thinker

　Seventeen—Emperor

　Eighteen—Father

　Nineteen—Bigot

PART FOUR: The Long Twilight　

　Twenty—Antiquarian

　Twenty-one—Individualist

　Twenty-two—Despot

　Twenty-three—Dabbler

　Twenty-four—Educator

　Twenty-five—Figurehead

EPILOGUE: The Sage of Dearborn　

Acknowledgments

Notes

Index

From the Hardcover edition.

　　Steven Watts is a professor of history at University of

Missouri and the author of The Magic Kingdom: Walt Disney and the

American Way of Life.

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