NO B.S. PRICE STRATEGY: THE ULTIMATE NO(ISBN=9781599184005) fb2 免费 lrf 下载 kindle azw3 pdf 阿里云

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PREFACE

　Price, Profit, Power, and Prosperity

　About the Authors

　　About the Guest Contributors, xxi

SECTION Ⅰ

　CHAPTER  1

　　Price and Fee Failures by Dan Kennedy

　　　The Ultimate Failure,

　CHAPTER  2

　　Discounting Without Damage by Jason Marrs

　　　Free as The Enemy?,

　　　Can Free Be Your Ally?,

　　　Two Things You Should NEVER Do.

　CHAPTER  3

　　If and When You Discount,

　　　Get Quid Pro Quo by Dan Kennedy

　　　Money at a Discount,

　　　The Something-In-Exchange Split-Test,

　CHAPTER 4

　　The Nasty Cancer of FREE by Dan Kennedy

　CHAPTER  5

　　How to Compete with Free by Jason Marrs

　　　So What Should You Do?,

　CHAPTER 6

　　When FREE is a Business, Not Just a Price Strategy by Darin

Spindler

　　　There's a Third, Superior Type of Advertising,

　　　How You Can Do It Too,

　CHAPTER  7

　　Antidotes to Commodity Thinking by Jason Marrs

　　　How To Conquer the #1 Enemy of Maximum

Profitability:Commoditization,

　　　Just Because You Can Does Not Mean You Should,

　　　Discounters Happy Being Commoditized Are Not All Bad,

　　　The Secret of the Living,

　　　Yes, Everybody in Marketing Points to Starbucks 

　　　The Dynamic Power of Radical Individualism,

　CHAPTER 8

　　The Power of Preeminence

　　　Price Strategy by Dr. Barry Lycka

　　　Approach One: The Hawaiian Fisherman's Method,

　　　Approach Two: The Triangle of Pre-Eminence,

　……

SECTION Ⅱ

SECTION Ⅲ

Index

　　DAN S. KENNEDY is a multi-millionaire serial entrepreneur with

past and present interests in diverse businesses. He is a strategic

advisor, marketing consultant and coach with a cadre of private

clients ranging from exceptionally ambitious entrepreneurs to the

CEO’s of companies as large as $1.5-Billion.

　　JASON MARRS is an intense innovator and pricing/marketing

strategist who coaches entrepreneurs and professionals in

overcoming price reluctance and resistance.

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